Buttoning up for Canada
(From left) Isabelle Legault, Mary Ann Fitzsimmons and Jacques Legault, the family that
initiated the Buttons for Canada project, designing and selling buttons celebrating a sovereign Canada.
Buttoning up for Canada
A Glebe family’s response to uncertainty
By Mary Ann Fitzsimmons
In the heart of the Glebe, a neighbourhood known for its local spirit, our family has found an unexpected way to express national pride. What started as a simple dinner-table discussion quickly turned into a full-fledged project − one that involves design, logistics, online marketing and a shared commitment to a meaningful cause.
Jacques, Isabelle and I never set out to launch a patriotic initiative. Like many Canadians, we had been following political discourse about Canada’s future with a mix of concern and frustration. The talk of Canada becoming the 51st state, combined with trade uncertainties and economic tensions, left us uneasy.
But instead of dwelling on the negativity, we asked ourselves: What can we do to bring people together in a positive way?
From a small idea to a nationwide initiative
As we brainstormed, we kept returning to the idea of everyday expressions of identity. People wear flags on Canada Day, pin poppies in November and place stickers on their laptops. But what if there was a simple, year-round way to celebrate being Canadian?
That’s when Isabelle, who is completing her degree in Interactive Media and Design at Carleton University, started sketching button designs. Small but powerful, buttons have long been used to express political statements, personal beliefs and community belonging. The family realized a button could be more than just an accessory − it could be a symbol of unity and pride.
With that, Buttons for Canada was born. Determined to keep the project as Canadian as possible, we ensured that every aspect − design, production and shipping − was handled locally. We also wanted the initiative to give back. A portion of every button sale supports two causes we deeply care about: Food Banks Canada and the First Nations Child & Family Caring Society.
A family effort
Each member of the family plays a key role:
- Isabelle designs the buttons and manages social media;
- Jacques, a young entrepreneur and owner of Revive Detailing in the Glebe, took the lead on the website, pricing strategy and ad campaigns; and
- I, known as the “logistics queen,” ensure that orders are produced and shipped efficiently.
The attic has transformed into a mini fulfilment centre, with stacks of buttons, packaging materials and mailing lists taking over the space. Balancing work, life and this unexpected venture hasn’t been easy, but we wouldn’t have it any other way.
A growing movement
Since launching buttonsforcanada.ca, orders have poured in from across North America, with many sharing their personal connections to Canada. One such supporter, Jerry Macy from Ocean Park, Washington, sent a heartfelt message after receiving his order.
“Thank you for the wonderful pins… Stand strong and know that millions of Americans love and respect your beautiful and proud country.”
Jerry and his friends are even planning trips to Canada to support the economy and have asked for other ways they can contribute. Stories like his highlight just how far this simple idea has reached.
More than just a button
At its core, this project is about more than just selling buttons − it’s about fostering a sense of connection. A button alone won’t change the world, but it can spark conversations and serve as a quiet yet powerful reminder of what it means to be Canadian.
As the initiative continues to grow, the family hopes to inspire others to find their own ways − big or small − to celebrate and share their Canadian identity. Whether through a pin, a story or a simple act of kindness, national pride is something we create together.
Button up, Canada. Let’s wear our pride. Visit buttonsforcanada.ca to learn more.
Mary Ann Fitzsimmons has lived in the Glebe for 20 years and is the proud mom of Isabelle and Jacques.